HMS, HIC EQ-Bank 54 MC

What is the primary function of surveys in research methodology?

To gather systematic data from a target population
To conduct qualitative focus group discussions
To analyse statistical patterns in existing databases
To collect data in a face-to-face process

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\(A\)

Show Worked Solution

A is correct because surveys are designed to collect information systematically from a defined group of respondents.

Other options:

B is incorrect as focus groups are a different research methodology involving group discussions.
C is incorrect because analysis is performed after data collection; surveys are a data collection method.
D is incorrect as this describes observational research, not surveys.