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HMS, HIC EQ-Bank 82 MC

Which of the following health promotion campaigns most clearly demonstrates the application of the salutogenic model of health?

  1. "Quit smoking or face severe health consequences" campaign featuring graphic images of damaged lungs.
  2. "Get tested early to detect cancer before symptoms appear" campaign promoting screening programs.
  3. "Know the warning signs" campaign teaching people to recognise symptoms of heart attack.
  4. "Move your way" campaign encouraging people to find physical activities they genuinely enjoy.
Show Answers Only

\(D\)

Show Worked Solution
  • D is correct as the “Move your way” campaign focuses on positive aspects of maintaining health (finding enjoyable activities) rather than avoiding disease.

Other options:

  • A is incorrect because the campaign uses fear and negative consequences, contradicting the salutogenic focus on positive factors that maintain health.
  • B is incorrect as early detection still represents a disease-focused approach rather than promoting factors that maintain health and wellbeing.
  • C is incorrect because focusing on warning signs reflects a risk-and-illness orientation rather than the strengths-based approach of the salutogenic model.