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HMS, HIC EQ-Bank 017

Outline THREE sociological causes of increased alcohol consumption among young adults in Australia.    (3 marks)

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Peer influence and social norms

  • Young adults consume alcohol due to peer pressure and normalisation of drinking within social groups, with Australian culture associating alcohol with social events and sports.

Media representation and advertising

  • Alcohol companies target young adults through marketing that associates drinking with positive social experiences, success, and attractiveness, influencing consumption attitudes.

Culture

  • Australian “larrikin” culture normalises binge drinking and high alcohol consumption levels, creating collective expectations that give young adults social relevance through participation.

Show Worked Solution

Peer influence and social norms

  • Young adults consume alcohol due to peer pressure and normalisation of drinking within social groups, with Australian culture associating alcohol with social events and sports.

Media representation and advertising

  • Alcohol companies target young adults through marketing that associates drinking with positive social experiences, success, and attractiveness, influencing consumption attitudes.

Culture

  • Australian “larrikin” culture normalises binge drinking and high alcohol consumption levels, creating collective expectations that give young adults social relevance through participation.

Filed Under: Broad features of society Tagged With: Band 4, smc-5803-30-Social cohesion/inclusion, smc-5803-40-Media/peer influence

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