Outline THREE sociological causes of increased alcohol consumption among young adults in Australia. (3 marks)
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Peer influence and social norms Media representation and advertising Culture
Peer influence and social norms
- Young adults consume alcohol due to peer pressure and normalisation of drinking within social groups, with Australian culture associating alcohol with social events and sports.
Media representation and advertising
- Alcohol companies target young adults through marketing that associates drinking with positive social experiences, success, and attractiveness, influencing consumption attitudes.
Culture
- Australian “larrikin” culture normalises binge drinking and high alcohol consumption levels, creating collective expectations that give young adults social relevance through participation.