Describe TWO methods of collecting data and what type of data is collected in each example. (4 marks)
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Answers could include two of the following examples:
Interviews
- Face-to-face interactions where researchers ask questions to gather personal opinions and experiences.
- Collect primarily qualitative data allowing for detailed explanations and follow-up questions.
Surveys
- Series of consistent questions administered in person or online.
- Collect both quantitative data (ratings, multiple choice) and qualitative data (open-ended responses).
Focus Groups
- Guided discussions with selected individuals where a moderator facilitates conversation on a topic.
- Collect primarily qualitative data through interactive responses where participants build on each other’s ideas.
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Answers could include two of the following examples:
Interviews
- Face-to-face interactions where researchers ask questions to gather personal opinions and experiences.
- Collect primarily qualitative data allowing for detailed explanations and follow-up questions.
Surveys
- Series of consistent questions administered in person or online.
- Collect both quantitative data (ratings, multiple choice) and qualitative data (open-ended responses).
Focus Groups
- Guided discussions with selected individuals where a moderator facilitates conversation on a topic.
- Collect primarily qualitative data through interactive responses where participants build on each other’s ideas.