Explain how media and culture as sociocultural determinants affect health outcomes, discussing both their positive and negative influences on individual and community health. (5 marks)
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Media
- Media influences health through multiple channels including social media platforms, advertising and entertainment, with both intentional and unintentional health messaging affecting behaviour.
- Positive media impacts include deliberate health campaigns like anti-smoking initiatives and cancer screening promotions that provide clear health information and encourage preventative actions.
- However, media negatively affects health through embedded messaging promoting unrealistic body standards and glamorising harmful behaviours. This can contribute to eating disorders and poor self-image, particularly among young people.
Culture
- Culture determines health through established customs, dietary patterns and healthcare practices that become normalised within communities.
- Positive cultural influences include providing a sense of belonging and identity that supports emotional and spiritual wellbeing through shared traditions.
- Negative cultural influences can include poor eating habits, leading to obesity, and cultural stigma surrounding issues like mental health, which discourages individuals from seeking help for psychological issues.
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Media
- Media influences health through multiple channels including social media platforms, advertising and entertainment, with both intentional and unintentional health messaging affecting behaviour.
- Positive media impacts include deliberate health campaigns like anti-smoking initiatives and cancer screening promotions that provide clear health information and encourage preventative actions.
- However, media negatively affects health through embedded messaging promoting unrealistic body standards and glamorising harmful behaviours. This can contribute to eating disorders and poor self-image, particularly among young people.
Culture
- Culture determines health through established customs, dietary patterns and healthcare practices that become normalised within communities.
- Positive cultural influences include providing a sense of belonging and identity that supports emotional and spiritual wellbeing through shared traditions.
- Negative cultural influences can include poor eating habits, leading to obesity, and cultural stigma surrounding issues like mental health, which discourages individuals from seeking help for psychological issues.