HMS, HAG EQ-Bank 020

Outline how a social media campaign could be used to advocate for SDG 3 (Good Health and Wellbeing) in reducing youth vaping rates and how its effectiveness could be measured in the short and longer term. (3 marks)

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A social media campaign could enlist peer influencers who share personal stories about quitting vaping and suggest healthier alternatives.
Effectiveness in the short term can be measured through engagement metrics including likes, shares, comments and pre/post campaign surveys on vaping attitudes.
Effectiveness in the longer term can look at youth vaping statistics in the local region, school-based data on vaping incidents and health service usage for vaping-related issues as evidence of behaviour change.

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A social media campaign could enlist peer influencers who share personal stories about quitting vaping and suggest healthier alternatives.
Effectiveness in the short term can be measured through engagement metrics including likes, shares, comments and pre/post campaign surveys on vaping attitudes.
Effectiveness in the longer term can look at youth vaping statistics in the local region, school-based data on vaping incidents and health service usage for vaping-related issues as evidence of behaviour change.